Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

There are few techniques being handled by us to compete with the high traffic existing in todays internet marketing:

1.Choosing the Right Keywords:

 The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. While choosing the keywords to optimize for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website. Although narrow keywords get fewer searches they are a lot more valuable than generic keywords because the users would be more interested in your offerings.


2. Keyword Density:

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is.

3. Keywords in Special Places:

Keywords are very important not only as quantity but as quality as well.If you have more keywords in the page title, the headings, the first paragraphs – this counts more than the ordinary text on the page.

     a. Keywords in URLs and File Names:

        The domain name and the whole URL of a site tell a lot about it.from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.


     b. Keywords in Page Titles:

        The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines. While it is not mandatory per the HTML specification to write something in the <title> tag for SEO purposes you may not want to leave the <title> tag empty instead, its better to write the the page title in it.  


     c. Keywords in Headings:
 
        Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.